We_create
The aesthetics of an online store are the first impression your customer sees, and the experience they gain is a decisive factor in whether they will make a purchase. For this reason, at Social Mind, we have designed your online store in a way that encourages the user and visitor and helps with sales. Read below to see how we achieve this.
Pages we design
The online store offered by Social Mind has the following pre-designed pages:
- home page
- product category page
- product page
- cart page
- Check Out page
- โThank You Pageโ page
- contact page (contact form, contact details, opening hours, location map)
- โmy accountโ page for registered customers
Special Purpose Pages
In the design of the online store we provide a series of special purpose pages such as:
- The company
- Payment Methods
- Shipping Methods
- Returns Policy
- Terms of Use
- Privacy Policy
- Consumer Code of Conduct for e-commerce
We also provide guidance for writing the texts of these pages, at an additional cost.
Custom Checkout Page
The checkout page is one of the most important pages of an online store. For this reason, we have implemented a differentiated checkout page, which offers a better customer experience and helps in easier and faster order completion.
Includes assisted address entry that reduces errors and makes the process easier and faster. It also includes improvements in the selection of delivery method and payment method!
Custom Email Design
We have enriched the standard emails sent by the online store in such a way that they are more understandable, beautiful and, of course, more effective.
Promotional spaces
In the design of the e-shop we have specified appropriately placed spaces that can be used to promote products or display offers.
Mobile view – Responsive
The mobile version has been specially designed to make the online store extremely user-friendly and fast.In addition,special emphasis has been placed on the basic functions performed by the user (e.g. menus, filters, search), so that they are extremely user-friendly on small screens.
Pages we design
The online store offered by Social Mind has the following pre-designed pages:
- home page
- product category page
- product page
- cart page
- Check Out page
- โThank You Pageโ page
- contact page (contact form, contact details, opening hours, location map)
- โmy accountโ page for registered customers
Special purpose pages
In the design of the online store, we provide a series of special purpose pages such as:
- The company
- Payment methods
- Shipping methods
- Returns policy
- Terms of use
- Privacy policy
- Code of consumer ethics for e-commerce
We also provide guidance for writing the texts of these pages, at an additional cost.
Custom Checkout Page
The checkout page is one of the most important pages of an online store. For this reason, we have implemented a differentiated checkout page,ย which offers a better customer experience and helps in easier and faster order completion.
Includes assisted address entry that reduces errors andmakes the process easier and faster. It also includes improvements in the selection of delivery method and payment method!
Custom Email Design
We have enriched the standard emails sent by the online store in such a way that they are more understandable, beautiful and, of course, more effective.
Promotional positions
In the design of the e-shop we have specified appropriately placed positions that can be used to promote products or display offers.
Mobile view โ Responsive
The mobile version has been specially designed to make the online store extremely user-friendly and fast.In addition,special emphasis has been placed on the basic functions performed by the user (e.g. menus, filters, search), so that they are extremely user-friendly on small screens.
Secured and _fast
The speed and security of an online store are two factors that play an important role in its efficiency and sales.
Speed
As for speed, we integrate cache technologies into each online store and make all the necessary adjustments in order to achieve the best possible result. In case the e-shop is hosted on a Social Mind server, this is done through LiteSpeed โโwhich offersa series of optimization tools.
Secured
In the online stores we implement, we include a series of functions that strengthen their security. Of course, the online store has SSL (given that it is hosted on a Social Mind server), but beyond that, we implement 2 Factor Authentication for the login, logs with a series of actions, built-in antivirus and more.
Server
In the packages hosted on Social Mind’s servers, we have incorporated some additional features that help with the speed and security of the online store. For example, we offer daily backups, monthly antivirus checks, free SSL and more.
Speed
As for speed, we integrate cache technologies into each online store and make all the necessary adjustments in order to achieve the best possible result. In the case that the e-shop is hosted on a Social Mind server, this is done through LiteSpeedย which offersa series of optimization tools.
Secured
In the online stores we implement, we include a series of functions that strengthen their security. Of course, the online store has SSL (given that it is hosted on a Social Mind server), but beyond that, we implement 2ย Factorย Authentication for the login, logs with a series of actions,ย built-inย antivirus and more.
Server
In the packages hosted on Social Mind’s servers, we have integrated some additional features that help with the speed and security of the online store. For example, we offer daily backups, monthly antivirus checks, free SSL and more.
Basic Functionalities
At Social Mind we have designed our online store in such a way that it covers all the needs that an e-shop usually needs. Below you can find an overview of these functions. Keep in mind that, in addition to the basic functions, we can develop any other functionality your business needs.
Payment methods
The payment methods supported arethe following:
- Credit/debit card (in collaboration with a Greek systemic bank)
- PayPal and/or VivaWallet
- Cash on delivery (with possibility of extra charge)
- Bank deposit
- Pick-up from the store
Shipping costs
Shipping costs can be calculated based on the shipping area or the weight of the order. Free shipping is supported for orders over a certain amount. Additionally, customized shipping calculation rules can be implemented (e.g., shipping company for orders with a specific weight).
Customer management
ฮ ฮดฮนฮฑฯฮตฮฏฯฮนฯฮท ฯฯฮฝ ฯฮตฮปฮฑฯฯฮฝ ฮปฮตฮนฯฮฟฯ ฯฮณฮตฮฏ ฯฮฑฮฝ ฮญฮฝฮฑ ฮผฮนฮบฯฯ CRM ฯฯฯฯฮทฮผฮฑ! ฮฮนฮฑฯฮทฯฮตฮฏ ฯฯฮฟฮนฯฮตฮฏฮฑ ฯฮตฮปฮฑฯฯฮฝ, ฯฯฮปฮท, ฮทฮผฮตฯฮฟฮผฮทฮฝฮฏฮฑ ฮตฮณฮณฯฮฑฯฮฎฯ ฯฯฮฟ e-shop, ฮฑฯฮนฮธฮผฯฯ ฯฮฑฯฮฑฮณฮณฮตฮปฮนฯฮฝ ฯฮฟฯ ฮญฯฮตฮน ฮบฮฌฮฝฮตฮน, ฯฯ ฮฝฮฟฮปฮนฮบฯ ฯฮฟฯฯ ฯฮฟฯ ฮญฯฮตฮน ฮพฮฟฮดฮญฯฮตฮน ฮผฮญฯฯฮน ฯฯฮนฮณฮผฮฎฯ, ฮผฮญฯฮฟฯ ฯฯฮฟฯ ฯฮฑฯฮฑฮณฮณฮตฮปฮฏฮฑฯ ฮบฮฑฮน ฮฌฮปฮปฮฑ.
Product management
Supported products can be simple, variable (with color/size variation), virtual (e.g. seminars) or downloadable (e.g. pdf). Each product can be defined with at least the following elements: title, short description, detailed description, category, main photo, photo gallery, price, discount (with the ability to schedule a discount period), dimensions, weight, stock, properties (used in filters and variations) and more.
Order management
Through the e-shop management, orders are fully managed, which are divided into various stages. The most important stages of an order are “waiting for payment”, “processing”, “completed” and “cancelled”.
Automated emails
As for orders, the e-shop automatically sends emails when certain actions are taken. Specifically, it informs the administrator about new orders, when an order has been canceled by the customer or when there is a failed order (e.g. the customer was unable to complete the payment). It also informs the customer that their order is pending, in processing and when it is completed.
Products with variations
The e-shop can support products with variations (color/size or other characteristics).
Bundle Products
Infrastructure for selling bundled products.
Tracking number on orders
The online store has a built-in mechanism to include the order’s shipping number from the courier. By entering the tracking number, this information is included in the customer’s order, in the emails they receive and elsewhere. The system supports most of the Greek shipping companies.
Advanced search
We have integrated an advanced search that suggests products to visitors as they type and displays results without the need to reload the page. Additionally, for an additional cost, the search engine can be upgraded even further to take into account synonyms, misspellings, Greeklish and more.
Filters and Sorts
It supports the ability to insert filters on category pages based on product attributes, so that it is easy for the visitor to find products that meet specific criteria. Products can also be sorted based on various criteria (e.g. alphabetically, based on price, based on the date they were added to the store, etc.).
Guest / User Checkout
The customer of the online store can place and complete his order either as a guest user, or by creating an account in the e-shop. If he creates an account, he can save his address details so that they are ready for the next order, see his old orders, monitor the status of his current order, etc. If he chooses to register as a member, all the old orders he made (with the same email) will automatically be included under his account.
Inventory Management
As for product stocks, there is the option to set a low stock limit and an out-of-stock limit. In the case of out-of-stock, products can either be hidden, shown as out-of-stock, or offered as pre-orders.
Statistical data
The e-shop collects and presents various statistical data relating to sales, products, etc., while also offering the ability to compare results with the immediately previous period, with the same period the previous year, or with a custom selected period. Indicatively, some of the statistics it offers are:
- Profit (sales, returns, coupons, net sales, taxes, shipping, etc.),
- Orders (number of orders, net sales, average shopping cart, average number of products per order, etc.),
- Products (products sold, net sales, etc.),
- Product categories,
- Coupons (discounted orders, total discounts, etc.),
- Taxes (total taxes, shipping tax, ktl.),
- Product stocks.
Payment methods
The payment methods supported arethe following:
- Credit/debit card (in collaboration with a Greeksystemicbank)
- PayPal and/or VivaWallet
- Cash on delivery (with possibility of extra charge)
- Bank deposit
- Pick-up from the store
Shipping costs
Shipping costs can be calculated based on the shipping area or the weight of the order. Free shipping is supported for orders over a certain amount. Additionally, customized shipping calculation rules can be implemented (e.g., shipping company for orders with a specific weight).
Customer management
Customer management works like a small CRM system! It maintains customer details, city, date of registration in the e-shop, number of orders made, total amount spent so far, average order size and more.
Product management
Order management
Automated emails
As for orders, the e-shop automatically sends emails when certain actions are taken. Specifically, it informs the administrator about new orders, when an order has been canceled by the customer or when there is a failed order (e.g. the customer was unable to complete the payment). It also informs the customer that their order is pending, in processing and when it is completed.
Products with variations
The e-shop can support products with variations (color/size or other characteristics).
Bundle Products
Infrastructure for selling bundled products.
Tracking number on orders
The online store has a built-in mechanism to include the order tracking number from the courier. By entering the tracking number, this information is included in the customer’s order, in the emails they receive and elsewhere. The system supports most of the Greek shipping companies.
Advanced search
We have integrated an advanced search that suggests products to visitors as they type and displays results without the need to reload the page. Additionally, for an additional cost, the search engine can be upgraded even further to take into account synonyms, misspellings, Greeklish and more.
Filters and Sorts
It supports the ability to insert filters on category pages based on product attributes, so that it is easy for the visitor to find products that meet specific criteria. Products can also be sorted based on various criteria (e.g. alphabetically, by price, by date of introduction to the store, etc.).
Guest / User Checkout
The customer of the online store can place and complete his order either as a guest user, or by creating an account in the e-shop. If he creates an account, he can save his address details so that they are ready for the next order, see his old orders, monitor the status of his current order, etc. If he chooses to register as a member, all the old orders he made (with the same email) will automatically be included under his account.
Inventory Management
As for product stocks, there is the option to set a low stock limit and an out-of-stock limit. In the event of out-of-stock, products can either be hidden, shown as out-of-stock, or offered as pre-orders.
Statistical data
The e-shop collects and presents various statistical data relating to sales, products, etc., while also offering the ability to compare results with the immediately previous period, with the same period the previous year, or with a custom selected period. Indicatively, some of the statistics it offers are:
- Profit (sales, returns, coupons, net sales, taxes, shipping, etc.),
- Orders (number of orders, net sales, average shopping cart, average number of products per order, etc.),
- Products (products sold, net sales, etc.),
- Product categories,
- Coupons (discounted orders, total discounts, etc.),
- Taxes (total taxes, shipping tax, ktl.),
- Product stocks.
Marketing _Functionalities
The online store designed by Social Mind includes a series of functionalities that enhance sales and marketing. Below you can find information about the most basic of them.
Coupon Codes
The online store has a mechanism for managing coupon codes that support the following features: fixed or % discount on the entire order or on a specific product, automatic expiration of the coupon on a future date, minimum and maximum order amount for the coupon to be applied, usage limits per user or per coupon and more.
Up Selling / Cross Selling
Possibility to display similar (up selling) or complementary (cross selling) products to what the visitor sees.
Custom messages in the cart
Display dynamic messages on the cart page. e.g. “There are another 2.80โฌ left to secure free shipping. Continue shopping!“.
Order placement prompts
In strategic locations, prompt messages have been placed to encourage you to place your order. For example, “Place your order now so it will be at your door tomorrow.“.
Google Maps Autocomplete at Checkout
Autocomplete has been added to the checkout page to fill in the customer’s address in conjunction with Google Maps. In this way, we help the customer fill in their details easier, faster and, most importantly, more correctly!
Possibility to send order as a Gift
We give the customer the option to choose whether they want to send their order as a gift to someone and to choose the wrapping of their choice.
Invoice/receipt selection support
The customer can choose whether to issue a receipt or invoice. In the case of an invoice, the e-shop also requests the remaining necessary information (tax ID, etc.).
Gift Card Support
There is the possibility of selling and redeeming a gift card. The customer can choose the amount with which to “load” the gift card.
Google Analytics Enhanced
Full integration with Google Analytics to measure sales and user experience data (e.g. how many people abandoned their cart without completing the purchase) in addition to basic traffic statistics.
Facebook Pixel integration
Full integration of Facebook Pixel to successfully record sales made through Social Media Ads.
Google Ads Conversion Tracking
Integration of a mechanism for recording sales resulting from Google Ads in order to make it easy to evaluate advertising actions.
XML Feeds
Ability to export products and all their information to XML Feeds which can be used to import products, via Product Catalogue in Meta Commerce Manager and in Google Merchant Center.
Integration with MailChimp
Full integration with MailChimp so that visitors and customers of the e–shop can easily subscribe to the company’s Newsletter. Also, the infrastructure for the implementation of Marketing Automations is offered, MarketingAutomation Campaigns are automatically triggered by an action that the user takes or does not take. The Automation campaigns that can be implemented are sufficient and serve various purposes.
We mention 2 campaigns, which are most often chosen, due to their efficiency. These are the “Welcome email” campaign, which the user receives after subscribing to the company’s newsletter and contains a “gift” as an incentive to make it easier for the user to make their first purchase, and the Abandoned Cart campaign, which is sent to the user who has abandona product in the cart, a few hours later, and urges him to return to the store and complete his purchase.ย
SEO
As for SEO, a series of on-site SEO actions are implemented. Indicatively, some of them are: automatic XML Sitemap and its connection with Google Search Console, metadata optimization system, information optimization system in search results and on Social Media, guidance mechanism for content optimization and others.
The above functionalities are the basic ones that exist in the implementation of your e-shop. In any case, these can be expanded (see below), to meet the needs of your business. In this case, the cost cannot be standardized, but results from the analysis of the requirements. The above tasks do not include the writing of texts, translations and the import of products. The implementation of the e–shop includes the import of up to 10 products.
Coupon Codes
The online store has a mechanism for managing coupon codes that support the following features: fixed or % discount on the entire order or on a specific product, automatic expiration of the coupon on a future date, minimum and maximum order amount for applying the coupon, usage limits per user or per coupon and more.
Up Selling / Cross Selling
Possibility to display similar (up selling) or complementary (cross selling) products to what the visitor sees
Custom messages in the cart
Display dynamic messages on the cart page. e.g. โThere are another 2.80โฌ left to secure free shipping. Continue shopping!โ.
Order placement prompts
In strategic locations, prompt messages have been placed to encourage you to place your order. For example, โPlace your order now so it will be at your door tomorrow.โ.
Google Maps Autocomplete at Checkout
Autocomplete has been added to the checkout page to fill in the customer’s address in conjunction with Google Maps. In this way, we help the customer fill in their details easier, faster and, most importantly, more correctly!
Possibility to send order as a Gift
We give the customer the option to choose whether they want to send their order as a gift to someone and to choose the wrapping of their choice.
Invoice/receipt selection support
The customer can choose whether to issue a receipt or invoice. In the case of an invoice, the e-shop also requests the remaining necessary information (tax ID, etc.).
Gift Card Support
There is the possibility of selling and redeeming a gift card. The customer can choose the amount with which to “load” the gift card.
Google Analytics Enhanced
Full integration with Google Analytics to measure sales and user experience data (e.g. how many people abandoned their cart without completing the purchase) in addition to basic traffic statistics.
Facebook Pixel integration
Full integration of Facebook Pixel to successfully record sales made through Social Media Ads.
Google Ads Conversion Tracking
Integration of a mechanism for recording sales resulting from Google Ads in order to make it easy to evaluate advertising actions.
XML Feeds
Ability to export products and all their information to XML Feeds which can be used to import products, via Product Catalogue in Meta Commerce Manager and Google Merchant Center.
Integration with MailChimp
Full integration with MailChimp so that visitors and customers of the e-shop can easily subscribe to the company’s Newsletter. Also, the infrastructure for implementing Marketing Automations is offered. Marketing Automation Campaigns are automatically triggered by an action that the user takes or does not take. The Automation campaigns that can be implemented are sufficient and serve various purposes.
Indicatively, we mention 2 campaigns, which are chosen most often, due to their efficiency. These are the “Welcome email” campaign, which the user receives after subscribing to the company’s newsletter and contains a “gift”, as an incentive, to make the user proceed more easily with their first purchase, and the Abandoned Cart campaign, which is sent to the user who has abandoned a product in the cart, a few hours later, and encourages them to return to the store and complete their purchase.
SEO
As for SEO, a series of on-site SEO actions are implemented. Indicatively, some of them are: automatic XML Sitemap and its connection with Google Search Console, metadata optimization system, information optimization system in search results and on Social Media, guidance mechanism for content optimization and others.
How to _use it
Social Mind, upon delivery of the project, provides you with free training via videoconference, so that you can manage your online store and its content. The training lasts up to 2 hours. Within one month of the training and upon your written (email) request, we provide you with a 2nd training via videoconference in order to resolve any questions you may have while using your e-shop.
We can do _more
Every business and by extension every online store has different needs or peculiarities. For this reason, all the online stores we design and implement are expandable beyond the basic functionalities they offer. Below we list some of the most popular functions that can be integrated into the online store, at an additional cost.
Generation of XML Feeds for connection to well-known marketplaces (e.g. Skroutz, Best Price, Public, etc.).
Interface with the company’s ERP.
Support for all requirements indicated by the company’s legal counsel regarding GDPR.
Live chatwith Facebook Messenger
Support for subscription products (e.g. gym membership).
Features Login with Facebook for users.
Multilingual support.
Wishlist / Favorites so users can save products they liked to purchase in the future.
Advanced coupon codes that offer even more options.
Creating marketing email automations, such as, for example, cart abandonment, to automatically send emails to all customers who have left products in their cart without completing their order.
Generation of XML Feeds for connection to well-known marketplaces (e.g. Skroutz, Best Price, Public, etc.).
Interface with the company’s ERP.
Support for all requirements indicated by the company’s legal counsel regarding GDPR.
Live chat with Facebook Messenger
Support for subscription products (e.g. gym membership).
Facebook Login option for users.
Multilingual support.
Wishlist / Favorites so users can save products they liked to purchase in the future.
Advanced coupon codes that offer even more options.
Creating marketing email automations, such as, for example, cart abandonment, to automatically send emails to all customers who have left products in their cart without completing their order.