Conversion Rate _Optimization
In the fast-paced world of e-commerce, every click, scroll or interaction… counts! The difference between an average online store and a successful e-shop often lies in a single metric: conversion rate. At Social Mind, we understand the importance of this metric, which is why we have developed a game-changing conversion rate optimization (CRO) service.
With over 230 carefully selected control points, our CRO service is designed to transform your online store into a revenue-generating powerhouse. Don’t let your competitors pass you by. Invest in optimizing your e-shop today!
Why _CRO is important
A higher conversion rate means more sales and revenue without having to increase your advertising spend or other customer acquisition efforts. More customers with the same effort!
Maximize ROI
Make the most of your current marketing efforts.
Customer trust
A well-optimized website builds trust, leading to repeat sales.
User experience
A smoother and more intuitive shopping experience keeps customers coming back.
How it works
At Social Mind, we have designed two different packages for optimizing the conversions of an online store. Both are based on the “230+ checkpoints” methodology, but differ in the depth of the data analyzed.
CRO Report
The CRO Report package includes all of the following actions:
_Study of the online store based on the “230+ checkpoints” methodology.
_Production of a report with the findings of the study.
_Suggestions for next steps and implementation of the findings.
CRO Analysis
This package includes all the actions of the CRO Report and additionally the following:
_Analysis of the e-shop’s efficiency based on the “7+7 KPIs” method.
_Comparison of the e-shop’s performance based on some generally expected benchmarkings.
_Suggestions for next steps and implementation of the findings.
230+ checkpoints
To make sure that an online store is efficient or that it is doing “everything it can” to convert visitors into customers, we have developed the famous “230+ point assessment”.
These are 230+ items that we check in an online store and study whether they are already ok or can be further improved. Of course, the 230+ items are not all applicable to all stores. Depending on what each eshop sells and how it sells it, some of these items may not be applicable.
These points are divided into 7 categories!
- Home Page (21 checkpoints) – e.g. Are current offers sufficiently promoted? such as free shipping from a certain amount and above? Are there clearly defined special categories such as best sellers? and more.
- Category Page (29 checkpoints) – e.g. Is there a way to sort products? Can multiple filters be selected at the same time? and more.
- Product Page (69 checkpoints) – e.g. Are the product titles clear? Are they the right size to fit correctly in Google results? and more.
- Cart Page (25 checkpoints) – e.g. Are there sales accelerators? Are any extra charges clear and visible? and more.
- Payment Page (38 checkpoints) – e.g. What payment methods are available? Does the information form guide and assist the customer? and more.
- Thank you page (8 checkpoints) – e.g. Does it explain to the customer what will happen from now on? Does it provide the opportunity for upselling? and more.
- General (45 checkpoints) – e.g. Is there an internal search engine? Is there a clear and correct reference to cookies? Is the category menu understandable and helpful? and more.
The 7+7 KPIs method
International research on many online stores has tried to find correlations between results (sales) and data. Through these studies, they have come up with 7 KPIs (Key Performance Indicators) that a business should monitor and optimize in an online store.
That is, if someone does not have the time or the desire to study all the data that Google Analytics shows (or any other tool they use), they can focus on studying and optimizing these 7. The idea is that if over time these 7 metrics improve, then the online store will sell more.
In addition to the 7 primary KPIs, there are also 7 secondary ones. This method consists of taking an “x-ray” of the 7+7 metrics and, on the one hand, seeing if any of the numbers turn on an obvious light bulb that we need to pay attention to, and on the other hand, creating a strategy that, through a series of actions, will lead to the improvement of these figures over time.
Note: in order to be able to monitor these figures, it is necessary that the online store has been properly connected to Google Analytics (all 4, obviously). If not, the connection will be made correctly and we will start counting numbers from then on.